we are white tiger

our story

We started life in 2019, and were originally known as Luxe Underwear, if you were around then, hey! Don't worry, we're the same great brand, just a bit better!

Our aim is to uplift and inspire people all over the world through luxurious, comfortable products that boost confidence and make you feel like you can conquer the world.

Our products have been inspired, designed and created to make you look and feel your best, we're proud of our creation and hope you love it just as much as we do.

To everyone who has supported us from the beginning, thank you. We are not just another brand, we are White Tiger.

Handmade luxury

Quality Products

All our underwear and loungewear sets are individually handmade, hand packaged and hand wrapped in 100% natural, recyclable tissue paper, ensuring the top most quality products.

We use premium fabrics to make each set, with ethically sourced material, and all our hoodies, jumpers and t-shirts are produced and shipped from right here in the UK!

We believe in quality from start to finish.



At White Tiger our mission is to create luxury, high quality garments in the most responsible and ethical ways. We’re on the road to sustainability and we pledge to do everything we can to protect this planet we all call home. To read more about sustainability click here.

We still have a long way to go, but as a small independent business we’re taking all the right steps. 

We’ve got some exciting plans, this is only the beginning.